استمع إلى الكلمات في البرنامج ومرن نفسك على استخدامها في الفقرة أدناه Welcome to BBC Xtra English. Today John and Somaya talk about brand names which have become part of the English language. The internet search engine "Google" has become so widely used, the brand name has entered the Oxford English Dictionary as a noun. Sometimes the word is also used as a verb - 'to google'. For example, 'I googled it, and found out lots of background information'. The Metro newspaper in the UK reports that 'Google', the company wants to ban the use of the brand name as a verb. It says that lawyers have sent stern letters to the media - newspapers, television and radio stations warning that they should use the Google company name correctly. They say that if the word 'Google' becomes a verb, the commercial value of the brand name becomes lost. There are other examples of brand names becoming the standard word used to describe an item. In the UK, Hoover is a well established brand of vacuum cleaner. The company name Hoover has become the most commonly used word to describe a vaccum cleaner in everyday speech. Sellotape is another company name which is used to describe adhesive tape. And Jacuzzi a company which produces hot tubs with bubbles has a whole website explaining how its brand name should be used. John says that many companies threaten legal action if their brand names are used incorrectly. They are protective of their brand identity. Some companies ask the public to email them if they see examples of their brand names being used incorrectly. Which brand names in Arabic have entered the dictionary? Do you think brand names should be used carefully? عزيزي المستمع ماهي العلامة التجارية التي اضيفت أو دخلت إلى القاموس العربي ؟ وهل تعتقد انه يجب توخي الحذر عند استخدامها ؟ Find out more Listen to a programme about Google أضغط هنا للاستماع للكلمات brand name الاسم التجاري - العلامة التجارية internet search engine محرك بحث على الانترنت noun الاسم في علم النحو verb فعل في الصرف والنحو to google يجري بحثا على الانترنت عن طريق محول جوجل background information معلومات للخلفية (السياسية أو التاريخية) ban يمنع - يحظر stern letters خطابات شديدة اللهجة - خطابات صارمة commercial value القيمة التجارية standard word كلمة متعارف عليها vacuum cleaner المكنسة الكهربائية adhesive tape الشريط اللاصق أو العازل Jacuzzi حمام أو حوض الجاكوزي المخصص للاسترخاء protective تحرص على حماية brand identity هوية العلامة التجارية Name Your town and country Your phone number Your email Please write your comment here قد نضطر لاختصار مساهماتكم، ونعتذر عن عدم تمكننا من نشر كل ما يصلنا من آراء. تعليقاتكم يمكن ان تنشر في اي من وسائل الاعلام التابعة للبي بي سي في مختلف انحاء العالم. شروط وبنود الاستخدام Mohamed Eljaafari in Paris, France writes: The laundry detergent brand name "Tide" is widely used in Morocco as an equivalent to detergent. This brand name has not entered the dictionary, but is the commonly used name for detergent within the whole country. In France, "Kleenex" which is a brand name has entered the dictionary. In common French this brand name is also used to refer to a piece of soft paper that absorbs liquids, used especially as a handkerchief. Brand names should be definitely used carefully. Using a brand name is advertising and publicity for free.