659.2/C.E

Effective Public Relations

Second Edition

By

Scott M. Cutlip & Allen H. Center

Contents

Part1: The Perspective

Contemporary Public Relations-An Introduction

How It All Began-The Forerunners

From 1900 on-The Real Beginnings

Ecology – The PR Environment

Persuasion and Public Opinion

The Practitioners- Staffs and Status

Part2: The Process

Fact-Finding- The First Step 

 Planning-The Second Step

Communicating-The Third Step

Evaluation-The Fourth Step

The Tools of Communication

Integrating the Function

Part3: The Publics

The Employee Public

The Stockholder Public

-The Community Publics

Special Publics

The General Public

Press Relations

Part4: The Practice of Public Relations

Industries and Publics 

Small Businesses

Utilities, Carriers, Banks

Welfare Agencies, Hospitals, Churches

Governments and Citizens 

Public Schools

Higher Education

 Military Forces

Part5: New Horizons

Personal Equipment

Toward A Profession

Prep. /Asmaa Ahmed
REV. / Ayman Ashry
Manage. / Huda Hosny