How to Create a Keyword Strategy

How to Create a Keyword Strategy   1. Create a list of 3-5 keywords relevant to your business. Think like you‟re using the brain of someone searching for your product with a search engine. For small- and medium-sized businesses, your keywords are not your brand name. Instead, think of words and short phrases that get to the core of what your product or service is about. 2. Choose keywords based on difficulty and relevance. The keywords you choose should be based on difficulty and relevance. Some very general words such as “marketing” or “business” are very competitive, making it harder to rank well for them in search engine results. If you are a small- or medium-sized business, you probably want to choose less competitive keywords, more specifically related to your business (these are commonly referred to as long tail keywords). The greater the volume of searches on a keyword, the more competitive it is. There are a number of different tools you can use to determine the competitiveness of a specific keyword as well as suggest and help you brainstorm new keyword ideas. These tools include the Google Keyword Tool or HubSpot‟s Suggest Keywords feature in its software‟s With Stealth KeywordCompetition Analyzer You Will Never Go After the Wrong Keyword AgainAnother important factor for picking keywords is their relevance to your business. While some obscure terms might be easy to rank for, they might not be relevant to your business. You should find a balance between relevance and difficulty. Choose about 5 keywords that match your business well. Note that these keywords do not have to be perfect at first. You can try out different ones to see which work best for you. This will be discussed more in the „Analyze & Refine Strategies  You can learn more in the later articles.........http://www.importanceofmarketing.co.cc/