Expanding plant-based seafood alternative distribution in S. -africa

Editor/Mohamed Shihab

SeafoodSource is closely following the plant-based and cell-based seafood alternatives market by compiling a regular round-up of updates from the sector.

-Cape Town, South Africa-based frozen seafood distributor Atlantis Foods Group has partnered with On The Green Side, a plant-based food company. 

The partnership will "revolutionize the marketing, sales, distribution, and development" of new products for the South African market by joining the seafood sector with the plant-based market, the two companies said. The companies teased at their joint development of “an exciting new range of products.”

“Our vision has always been to focus on a sustainable supply of affordable protein that is accessible to consumers worldwide. For us, the choice has never been between plant-based meat replacements and animal protein,” On The Green Side General Manager John Uys said. “We believe there is room for both, and we feel that by combining our cutting-edge technology with the production, sales, marketing, and distribution resources of a reputable company like Atlantis Foods, we will be in a better position to execute our goal. We are really thrilled about this cooperation and believe it is a move in the right direction where we can contribute to more sustainable global protein supply chains.”

The partnership is effective 1 December, Atlantis Foods Group said in a release. 

We are very excited about this innovative partnership that will usher in a new era for Atlantis Foods, symbolizing a significant step forward into a more sustainable future. With our well-established footprint and large team, we are able to introduce the brand to locations previously out of their reach,” Atlantis Foods Managing Director Neil Pascall said. 

- Gwynn’s Island, Virginia U.S.A.-based Mind Blown Plant-Based Seafood Co. announced the expansion of its plant-based seafood products to online grocery delivery service Misfits Markets. 

“Misfits Market's selection just got more mind-blowing! Super excited to announce this partnership bringing more plant-based deliciousness to more households,” Mind Blown CEO and Co-founder Monica Talbert wrote on LinkedIn. 

Misfits Markets operates in the U.S. states of Alabama, Connecticut, Delaware, Florida, Georgia, Maine, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Vermont, Virginia, West Virginia, and in Washington D.C